Bright Breaks General Launch & Implementation Guide

Note: this guide is ideal for Core customers. Enterprise customers will work with CS  to create a more robust and detailed launch plan, but this article is helpful as a resource.

Before you get started, ensure you:

• Book a kick-off call with the Customer Success team and ensure they’ve sent you the links to your Champion portal and your organization’s Bright Breaks page.
• Create your own Bright Breaks account and take live breaks and view on-demand content. Get a feel for how to invite others to breaks by adding them to your calendar and inviting them to the calendar event.
• Ensure Daily Break (calendar-suggested breaks) is working for you.  
  • If using Outlook, to have permissions for employees to connect their calendars for the Daily Break feature to work properly, an admin of Outlook at your org will need to take action.See required permissions here. 

1. Plan Components of Launch & Early Implementation #

Before sharing Bright Breaks with your org members or developing communications, determine what your launch and early implementation will entail. While giving technical access if very simple, how the platform is introduced impacts success!

Best practices to include in your launch plan:

• Before Launch: A pre-launch announcement letting org members know a new benefit is coming in written communication channels and company-wide calls
  • Optional but recommended:
    • Asking a group like a wellness committee, to pilot Bright Breaks for at least a week and get their feedback and engagement ideas.
    • Setting up a test challenge during this time before other employees are granted or are aware of how to access.
• Launch Day: Announcing the Bright Breaks partnership and that access is open to your org members in written form and during a company-wide call if possible. Include communications about upcoming challenges/quests.
• Post-Launch:Run a challenge or quest to engage org members, ideally within the first two weeks of launch. Templates can be found in the Challenges tab of your Champion Portal.
  • The Take a Break challenge is strongly recommended as a first challenge as well as:
    • Keeping to individual participation as opposed to teams
    • 2-3 weeks in length, up to a month if you have a large organization
    • Using a raffle method to determine winners as opposed to highest points accumulated
    • Asking for no more than 5 points to be earned during a challenge period of two or three weeks to qualify to enter the raffle
      • The above is a good introduction to Bright Breaks as a concept and habit-builder without pressure to compete
      • While team challenges are great to see higher engagement, they are generally not recommended as a first engagement initiative when setting up a breaks-based challenge. Bright Breaks will be unfamiliar as a concept and this may result in confusion and low engagement if combined with team competition.
• Enable team leads and mangers: to use Bright Breaks as a connection tool, such as inviting their team to join them on live breaks and running their own challenges for their teams as Advocates.
• Continue posting well-being content: in internal channels every week to keep Bright Breaks top-of-mind, using our prepared promotional materials generated every month
• Determine cadence of future challenges – this helps in keeping engagement elevated. A challenge at least once per quarter is recommended.
  • Bright Breaks organizations who run at least 4 challenges or quests a year, see an average of 224% higher engagement than organizations that run 0.

2. Develop Communication Plan #

Now that you have your launch plan in place, it’s time to develop your copy and images and other assets to promote Bright Breaks.

Here are resources you can use to develop your communication assets:

• Launch communication scripts
• Bright Breaks presentation slide
• 1080 x 1080 px Image Template
• Bright Breaks logo
• For challenge and quest promotion, scripts are available by clicking “Promo” after a draft is created and saved in the champion portal
• See more assets here

3. Launch Day – Technical Actions #

When launch day arrives:

1. Send and/or post launch day announcement communication
2. Add all organization members’ email addresses to the Members tab of your champion portal. This:
   1. Sends an IMMEDIATE email invitation to create their accounts, unless a specified date has been communicated with Bright Breaks Customer Success
   2. Keeps your Activity Tab metrics accurate
   3. For more information see Adding Org Members to Champion Portal
   4. Please ensure all of the domains your organization uses are included in the Access By Domain list in the Member Access section of your Members tab of the Champion Portal. If domains are missing, add them by clicking Manage Domain Access List and adding the domain(s). Please only add domains associated with your organization.

4. Continue with Implementation #

Now that org members have access to Bright Breaks, follow through with the rest of your plan.

Look out for the Champion Newsletter that is sent at the end of every month from sharing new promotional resources to use on an ongoing basis!

Important Note: In order to successfully receive Champion Newsletters, please do not unsubscribe from all emails from Bright Breaks. Instead, manage your subscriptions and do not unsubscribe to Champion News or Adjust your email preferences directly in your Bright Breaks account in settings.

Should you have questions, please reach out to !